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RIGHT TARGETING: Facebook Advertising

3. USE THE RIGHT TARGETING:

Targeting can be done processionally or amateurishly. Never use the ordinary boost button on Facebook. It will be a big disservice using it because it doesn’t target across the board and platforms. Facebook only recommends it for more income generation for themselves by wanting to spur everyone using the platform to have a go at advertising.

Your targeting should mostly be specific, not broad, after ensuring you have known your audience adequately.

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