(2). KNOW YOUR TARGET MARKET:
Whatever you it is you sell or market, defining and knowing your target market is imperative because there’s an audience for it. You must research and identify your core audience before you can target them with adverts, and convert into paying customers. It’s the basic of marketing strategy.
Lets understand it by taking an example of pet owners.
In the case of man/dog relationship and animal feeds producer, the customer (who buys the product) is the man and consumer (who consumes the product) is the animal. Since the pet owner will want the well being of his dog and reaches the buying decision, animal feeds advertisement should target pet owners, animal breeders, veterinarians, etc, who are the customers and determiners of what to purchase…
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