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(1). A LEAD MAGNET is an incentive or a free offer marketers give to prospective buyers to have their email addresses and other contact information, if you are acquiring leads online. Lead magnets are valuable digital information/contents/ gifts that are downloadable such as free PDF, report, video, eBook, etc.
Ensure that what you offer as a marketer is of an added value to potential customers or what they actually want, for you to get what you need. Once you get these subscribers, you can market your products to them.
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