BRANDS CONFLICT

Nigerian on-screen character Hafiz Oyetoro broadly called Saka has without a doubt cut a specialty for himself in the media world. From his comic roles in movies, drama series, and sitcoms, his hilarious advert campaigns for telcos like Etisalat, Saka is now the rave of the moment.

Be that as it may, the new MTN Portability Advert including Saka is creating a furor and keeping tongues swaying in no little measure. The MTN TV advertisement begins with Saka wearing green customary clothing – which most likely stands for Etisalat, just to change into a splendid yellow clothing – MTN, as he leads a music band singing: “I don port o, I don port go MTN. I don upgrade to MTN…”

The inquiry on numerous lips about Saka change from Etisalat to MTN is: didn’t Saka have an exclusive contract with Etisalat or he was being paid per advert? Sources have uncovered that Saka was never a full brand ambassador (a Big oversight on Etisalat’s part) and that he got a mouth-watering contract of N20million from MTN for the swap.

Sources additionally revealed that Etisalat is coming out with a blast in light of the MTN port advert. Watch out for other port adverts as well. Airtel stunningly subbed MTN in their porting advert, they utilized a yellow figure 3.

ETISALAT is believed to be irate by MTN’s advert and they’ve been asking for briefs from main advert agencies like X3M to stage a counter promotion.

As we watch the show unfurl, we hope customers get quality services from this brands clash and rivalry.